Artscape International booklet design
Client: Artscape International
Booklet design for Artscape International.
Booklet design for Artscape International.
Hark Design was commissioned by DHA to design a ‘fandanna’ (bandanna for fans) for their sponsorship of the Canberra Raiders football team.
Widely distributed at Canberra Stadium home games, fans were encouraged to show their team support by wearing their fandanna on Raiders game day. The ‘DHA Fandanna: Wear it your way on Raiders game day‘ campaign featured the fandanna in a ‘how to’ style guide and promotional video.
Video still images (shown below) courtesy of DHA.
American bicycle components company Turn commissioned Hark Design to undertake a brand development project – creating a new identity and brand applications in preparation for the release of their new line of cranks at the Taipei Bike Show 2013.
A new logo was developed and implemented across various applications including product graphics and a new website, featuring product photography also by Hark Design.
Identity refresh for Bicycle Queensland, evolving the existing logo and publication style to give a contemporary, professional feel.
Design and layouts for Bicycle Queensland’s Partnership Agreement and Sponsorship Proposal publications were created.
Hark Design worked with OPTALERT to create the design concept for their ‘Fatigue Risk Profiler’ graphic user interface.
The OPTALERT Fatigue Risk Profiler IRIS (Individual Risk Indicator System) was developed to allow users (eg. managers and control room operators) to readily identify and monitor the fatigue risk profile of many subjects (vehicle drivers using the OPTALERT Alertness Monitoring System) concurrently.
The user interface was designed to maximise ease of navigation and to provide a user-friendly experience, whilst displaying involved data outputs in an intuitive and understandable format.
A number of other information display styles, facilitating the effective communication of complex information, were designed as part of the OPTALERT Fatigue Risk Profiler reporting tool set.
Hark Design was engaged by The Footprint Company to create an identity for their business and online ecological footprint calculators.
Designed specifically for Australian property professionals, The Footprint Company online calculators allow users to quickly and effectively assess the sustainability performance of a building or fitout design, with the aim of improving the economic optimisation of environmental sustainability and enhancing the quality and effectiveness of Environmentally Sustainable Design investment decisions. The calculators provide users with detailed information in various report formats including ‘One Planet’ benchmark measurements.
The company logo developed by Hark Design was designed to represent the key idea behind The Footprint Company’s work – combining various sources of data to obtain a complete footprint measurement, within the goal of ‘One Planet’ sustainability.
The developed brand ‘look and feel’ was integrated into designs for the corporate website and footprint calculator user interface (with detailed specifications produced for handover to The Footprint Company site developer) and user guide publications.
Other marketing materials designed included business stationery, document templates, advertisement layout and infographic tools.
A set of screencast tutorials were also created to add to the learning resource tool suite for users.
Hark Design is proud to have worked with the Washington DC and London based ‘100 Campaign’ to create their distinctive logo.
The 100 Campaign is a global campaign aiming to achieve 100% access to insulin by the 100th Anniversary of its first use in a person with type 1 diabetes.
Gerard of Hark Design was appointed as creative director (2009-Dec 2011) to assist with Mountain Cycle marketing and brand presence.
Projects included creative direction, product development, website development & online store implementation, marketing materials and exhibition stand design.
Hark Design was engaged by Kevin McKenzie to undertake the identity development for his new, premier hair salon in Sydney’s CBD.
We worked closely with Kevin to design a brand which reflects both his personal style and the business goals of the salon.
Sleek, strong, stylish, prestigious – a touch of Knightsbridge in Sydney. The salon’s appointment cards, price lists and marketing postcards reflect the salon’s modern, sophisticated style. Glamorous glossy black and silver bags were developed for product purchases and salon gifts.
The salon is surrounded by large, luxurious glass panels. To provide a sense of privacy for clients, whilst keeping a feel of translucency and subtly branding the space, Hark Design developed a brand marque treatment applied to windows in soft etched vinyl.
Hark also designed and commissioned the key salon signage including managing the City of Sydney DA application.
Hark Design has had the pleasure of working with AE Smith since mid 2008 on a range of brand implementation and communication projects, including: print and online advertising, internal and external communications, display materials, screen-based presentations and motion graphics.
Below: AE Smith’s capability snapshot document by Hark Design.
Hark Design worked with Martillo to create a range of items for Volkswagen’s sponsorship of the Sydney Chinese New Year Festivals in 2009, 2010, 2011 and 2012.
Key deliverables have included graphic treatments for Belmore Park installations and displays, flags and signage for Darling Harbour Dragonboat Races Marquees, the key display/parade vehicle (VW Tiguan partial vinyl wrap), other parade and production vehicle decal treatments, and display drum lantern graphic treatment featured in the Twilight Parade.