VW Chinese New Year sponsorship activation design
Client: Martillo Design + Project Management

Hark Design worked with Martillo to create a range of items for Volkswagen’s sponsorship of the Sydney Chinese New Year Festivals in 2009, 2010, 2011 and 2012.

Key deliverables have included graphic treatments for Belmore Park installations and displays, flags and signage for Darling Harbour Dragonboat Races Marquees, the key display/parade vehicle (VW Tiguan partial vinyl wrap), other parade and production vehicle decal treatments, and display drum lantern graphic treatment featured in the Twilight Parade.

HARK-Mart-CNY2012-Display1HARK-Mart-CNY2010-1
HARK-Mart-CNY2010-2
HARK-Mart-CNY2010-Parade-1
HARK-Mart-CNY2010-DR-1
HARK-Mart-CNY2011-1
HARK-Mart-CNY2011-Parade-1