NAB – P&OD internal communications framework development
Agency: Imagination (Australia)
Working with the team at Imagination, Kerry played a key role in developing an internal communications framework for the P&OD (human resources) area at NAB (National Australia Bank).
The project commenced with an involved research and analysis phase, including interviews and discussions with a wide range of NAB staff from different locations, positions and business units, to gain information on which to base the strategy and creative development component of the project.
Deliverables included the overall creative concept including a graphic identity system created to work within existing NAB design guidelines, printed and electronic collateral, and an interactive toolkit containing a suite of templates and resources for practitioner use.