VW Chinese New Year
Client: Martillo Design + Project Management
Hark Design have worked with Martillo to create a range of items for Volkswagen’s sponsorship of the Sydney Chinese New Year Festivals in 2009, 2010 and 2011. Key deliverables have included culturally appropriate graphic treatments for Belmore Park installations, VW flags and signage for Darling Harbour Dragonboat Races Marquees, the key display/parade vehicle (VW Tiguan partial vinyl wrap), other parade and production vehicle decal treatments, and display drum lantern graphic treatment featured in the Twilight Parade.
Mountain Cycle – 2009 Taipei Bike Show
Client: Mountain Cycle
Hark Design created the concept, design, 3D renders and build documentation for Mountain Cycle’s 3x3m exhibition stand at the 2009 Taipei Bike Show.
OPTALERT exhibition display set
Client: OPTALERT Pty Ltd
Exhibition display set including display wall, pull-up banners and teardrop banners.
Sony Blu-Ray experiential zone –
Qantas Business Lounge, Sydney Airport
Agency: Jack Morton Worldwide
This 2-stage installation was designed with Jack Morton Worldwide for Sony Australia. Located in the Qantas Business Lounge the ‘Test Zone’ was initially an intriguing and rather mysterious sealed glossy black structure hinting at its contents. The large panel doors later opened to reveal the Blu-Ray secrets inside.
Schick mobile installation
Agency: Maverick Communications
Hark Design has worked with various agencies to conceptualise, design and visually represent mobile environments and transportable spaces for a number of high profile brands.
Telstra T[life] Truck
Agency: Jack Morton Worldwide
Hark Design has worked with various agencies to conceptualise, design and visually represent mobile environments and transportable spaces for a number of high profile brands.
Sony Bravia experiential kiosks
Agency: Jack Morton Worldwide
Concept designs for Sony Bravia interactive display spaces.
Toyota Europe
Agency: Greenspace UK
Work with Greenspace UK on the design for the Toyota Avensis display at Brussels Airport.
Optus event environment
Agency: Jack Morton Worldwide
Event environment design and visualisation.
Left: Samsung HQ Dealer Showroom via ABT,
Right: Telstra Next G via Jack Morton Worldwide
Agencies: ABT / Jack Morton Worldwide
Hark Design works with various agencies to create, develop and visually represent experiential spaces, showrooms and interactive environments. Concept work is usually sketch-based before 3D renderings are produced to illustrate the resolved design, fitout and finishes.
Telstra T[life], Exhibition Stand CeBit 2008
Agency: Jack Morton Worldwide
Hark Design worked with Jack Morton Worldwide to conceptualise and design Telstra’s [T-life] exhibition stand for CeBit 2008. The image above shows some of the initial sketches produced at the concept development stage.
Once the concept had been agreed, build and finishes specifications and 3D renderings were produced for client approval. The initial concept schematics were then created for handover to the production company.
Images of the completed stand installed at CeBit 2008 (© Photographs Van Den Berg Design Team).
Kevin McKenzie Hair London – identity and environmental applications
Client: Kevin McKenzie Hair London
Hark Design was engaged by Kevin McKenzie to undertake the identity development for his new, premier hair salon in Sydney’s CBD. We worked closely with Kevin to design a brand which reflects both his personal style and the business goals of the salon. Elegant, strong, stylish, prestigious – a touch of Knightsbridge in Sydney.
The brand look and feel was applied in several environmental applications. To provide a sense of privacy for clients whilst keeping a feel of translucency and subtly branding the space, Hark Design developed a brand marque treatment which was applied to the salon’s large surrounding windows in soft etched vinyl. Hark also designed and commissioned the salon’s key external signage (shown above) including managing the associated City of Sydney DA application.
AE Smith, Ronald McDonald House Happy Truck
Client: AE Smith & Son Pty Ltd
Hark Design worked with AE Smith to create a graphic treatment for their Ronald McDonald House ‘Happy Truck’.
George P. Johnson – new office signage and custom wallpaper
Agency: George P. Johnson (Australia)
Kerry designed elements for GPJ’s new office fitout – including signage and a custom wallpaper featured in the reception area. The offices are located in the former Festival Records building in Pyrmont. The wallpaper features 60 individual record labels from Festival, celebrating its various labels and artists over the years.
Kluger Display and Information Environment – Toyota Sydney
Agency: George P. Johnson (Australia)
Kerry developed the concept for the styling and fitout of Toyota’s Kluger display centre, and completed the subsequent graphic design and artworking component for the project. Full height wall graphics highlighting a range of ‘Kluger environments’ were a key feature of the space, accompanied by information panels, expansive floor graphics, and various room theming elements and finishes.