AE Smith Company Snapshot corporate brochure

AE Smith Company Snapshot corporate brochure design
Client: AE Smith & Son Pty Ltd

Hark Design has had the pleasure of working with AE Smith since mid 2008 on a range of brand implementation and communication projects, including: corporate brochures and marketing materials, print and online advertising, internal and external communications, display materials, screen-based presentations and motion graphics.

Below: AE Smith’s Company Snapshot corporate brochure (2013) by Hark Design.

AE Smith Company Snapshot corporate brochure by Hark Design

AE Smith Company Snapshot corporate brochure by Hark Design

Bicycle Queensland publication design

Bicycle Queensland partnership and sponsorship publication design
Client: Bicycle Queensland

Document design and layouts for Bicycle Queensland’s Partnership Agreement and Sponsorship Proposal publications.

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Bicycle Queensland document designBicycle Queensland document design

AE Smith ‘Capability Snapshot’ corporate brochure design

AE Smith ‘Capability Snapshot’ corporate brochure design
Client: AE Smith & Son Pty Ltd

Hark Design has had the pleasure of working with AE Smith since mid 2008 on a range of brand implementation and communication projects, including: print and online advertising, internal and external communications, display materials, screen-based presentations and motion graphics.

Below: AE Smith’s capability snapshot document by Hark Design.

AE Smith Capability Snapshot by Hark Design

Contour marketing material design

Contour marketing material design
Client: Meeco Sales Pty Ltd

Design of marketing material promoting Contour cameras, including information sheets and advertisements.

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AE Smith branded sports clothing design

AE Smith branded sports clothing design
Client: AE Smith & Son Pty Ltd

Hark Design developed a range of sports clothing graphic treatments for AE Smith. Elements include triathlon suit, bibs, cycling shorts, running shorts, jersey, t-shirt, running singlet, hat, and jacket.

AE Smith branded sports clothing graphic treatments by Hark Design

Daily Addict media kit design

Daily Addict media kit design
Client: Daily Addict

Hark Design developed a media kit design for this fab Sydney start-up and has also produced additional tools including stationery, promotional/advertising banners and animated gifs for online use.

Daily Addict media kit

Kevin McKenzie Hair London – brand identity application

Brand identity application
Client: Kevin McKenzie Hair London

Hark Design was engaged by Kevin McKenzie to undertake the identity development for his new, premier hair salon in Sydney’s CBD.

We worked closely with Kevin to design a brand which reflects both his personal style and the business goals of the salon. Sleek, strong, stylish, prestigious – a touch of Knightsbridge in Sydney.

The KMcK logo is applied in silver where possible. The salon’s appointment cards, price lists, marketing postcards and glossy black and silver product bags reflect the salon’s modern yet elegant, sophisticated style.

Kevin McKenzie Hair postcards, by Hark Design
Kevin McKenzie Hair cards and pricelist, by Hark Design
Kevin McKenzie Hair bag by Hark Design

Martillo promotional photo cards

Martillo photo cards
Client: Martillo Design + Project Management

Hark Design worked with Martillo to develop a range of promotional photo cards – each featuring a project summary and key images to highlight the calibre and scope of Martillo’s work.

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FRC rebranding project – marketing material design

The Facial Rejuvenation Clinic rebranding project – marketing material design
Client: The Facial Rejuvenation Clinic

Hark Design was engaged by The Facial Rejuvenation Clinic in the role of creative director to undertake a brand strategy and repositioning project. Initial implementation of the evolved identity look and feel included stationery set, business cards, promotional brochure, moving card, posters, advertisement style and other marketing material design.

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Hudson information documents, reports and publications

Information documents, reports and publications
Hudson Global Resources

Whilst working at Hudson Global Resources implementing the organisation’s rebrand delivery in Australia and New Zealand, Kerry designed and developed the style and format for a number of the company’s information based, white paper and report-style publications, as part of the overall suite of marketing collateral.

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Commonwealth Games 2006 ‘Posters & Coasters’ campaign design

Hudson Commonwealth Games 2006 ‘Posters & Coasters’ campaign design
Hudson Global Resources

Whilst employed at Hudson Global Resources, Kerry developed a campaign highlighting Hudson’s sponsorship of the Melbourne 2006 Commonwealth Games. Used primarily at client luncheon events, the ‘posters & coasters’ celebrated Hudson employees’ energy and enthusiasm, and their support and connection to the positivity and essence of the Games.

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Scottish Arts Council – ‘Building Bridges’ publication design

Scottish Arts Council – ‘Building Bridges’ publication design

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AWARDS:

Scottish Design Awards 2004
Commendation – ‘Corporate Literature’

CiB (British Association of Communicators in Business) 2003 Scottish Corporate Communication Awards
2nd – ‘Best use of photography’

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Whilst working at the Scottish Arts Council in Edinburgh, Kerry designed and produced this celebratory booklet commemorating 10 years of the Council’s support for crafts in Scotland. To enhance the special nature of the piece, production elements included premium uncoated stock, bronze-gold metallic print, front and back cover fold-out sections and a cover emboss feature. The booklet was presented in a tailored case with spot UV logo application.

Craft-makers from around Scotland who had received arts council funding were invited to participate in the commemorative project and were asked to submit images of their work. The images shortlisted for inclusion in the booklet represented the wide range of stunning work that had been produced and covered a variety of disciplines and skills.

The booklet style was developed to highlight each artwork shown, in a format that was complementary to all. Use of gold-bronze metallic ink on thick, uncoated paper stock gave the publication a tactile and softened feel that mirrored many of the natural materials used in the artworks. The soft glistening of the metallic ink and the condensed size of the booklet enhanced the feeling of preciousness – reminiscent of the crafts contained in the book, pieces to cherish and treasure.

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Scottish Arts Council – annual report design

Scottish Arts Council annual report design

Whilst working at the Scottish Arts Council in Edinburgh as the Council’s designer, Kerry designed and produced a range of publications including the annual report. This piece showcases over 170 pages of editorial, financials and grants listings, and is a full colour print featuring spot metallic highlights.

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Scottish Arts Council – ‘Care, Diligence and Skill’ publication design

Scottish Arts Council – ‘Care, Diligence and Skill’ publication design

Whilst working at the Scottish Arts Council in Edinburgh as the Council’s designer, Kerry redesigned the Council’s Care, Diligence and Skill publication, a corporate governance handbook for arts organisations.

The design was evolved to reflect and engage the variety of users it was intended to assist, and production using wirobinding with tactile cover and content stock gave the publication a hands-on ‘workbook’ feel.

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Scottish Arts Council – ‘Arts in Scotland’ corporate brochure design

Scottish Arts Council – ‘Arts in Scotland’ corporate brochure design

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AWARDS:

CiB (British Association of Communicators in Business) 2003 Scottish Corporate Communication Awards
Winner – ‘Best annual report/corporate brochure’

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Whilst working at the Scottish Arts Council in Edinburgh, Kerry designed and produced the organisation’s key advocacy publication – Arts in Scotland.

Combining both supplied and commissioned photography, the piece featured high production values including cover fold-out sections and premium soft coated paper stock.

The publication was designed to accommodate comprehensive information whilst visually extolling Scotland’s amazing, diverse and unique arts culture.

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Scottish Arts Council – information bulletin ‘ib’ magazine design

Scottish Arts Council – information bulletin ‘ib’ magazine design

Whilst working at the Scottish Arts Council in Edinburgh as the Council’s inhouse designer, Kerry designed and produced a range of publications including the Council’s bi-monthly magazine. Distributed throughout the country via numerous community and arts organisations, the publication’s design addressed the need for wide appeal and openness, whilst highlighting and creating a relevant platform for the arts content inside.

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Card and invitation design

Bespoke card and invitation design

Hark Design creates a wide variety of bespoke invitations and cards – from celebratory pieces, to ‘brand-integrated’ invitations for corporate events and launches.

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Hark Design lasercut card