Artmap Studio visual identity development

Artmap Studio visual identity development
Client: Artmap Studio

Hark Design worked with Artmap Studio to develop their logo and visual identity. The new brand style was then applied across various tools including stationery, publications and a new website.

Artmap Studio visual identity, by Hark Design

Turn Components logo design

Turn Components logo design
Client: Turn Components

American bicycle components company Turn commissioned Hark Design to undertake a brand development project – creating a new identity and brand applications in preparation for the release of their new line of cranks at the Taipei Bike Show 2013.

A new logo was developed and implemented across various applications including product graphics and a new website.

Turn card, by Hark Design
Turn product graphics, by Hark Design

The Footprint Company logo design

The Footprint Company logo design
Client: The Footprint Company

Hark Design was engaged by The Footprint Company to create an identity for their business and online ecological footprint calculators.

The company logo developed by Hark Design was designed to represent the key idea behind The Footprint Company’s work – combining various sources of data to obtain a complete ecological footprint measurement, within the goal of ‘One Planet’ sustainability.

The Footprint Company logo, by Hark DesignTFC corporate website design, by Hark Design

Bicycle Queensland identity refreshment

Bicycle Queensland identity refreshment
Client: Bicycle Queensland

Identity refresh for Bicycle Queensland, evolving the existing logo and publication style to give a contemporary, professional feel.

Bicycle Queensland identity refreshment
Bicycle Queensland Partnership document, by Hark Design

100 Campaign logo design

100 Campaign logo design
Client: 100 Campaign

Hark Design is proud to have worked with the Washington DC and London based ‘100 Campaign’ to create their distinctive logo.

The 100 Campaign is a global campaign aiming to achieve 100% access to insulin by the 100th Anniversary of its first use in a person with type 1 diabetes.

100 Campaign logo by Hark Design

Bike Tart logo design

Bike Tart logo design
Client: Bike Tart

Logo design for Bike Tart’s bike critique blog website. Hark Design also designed and implemented the site.

Bike Tart logo, by Hark Design
Bike Tart site, by Hark Design

Absolute Bicycles identity design

Absolute Bicycles identity design
Client: Absolute Bicycles

Identity created for US-based custom frame builder Absolute Bicycles.

Absolute Bicycles logo, by Hark Design

Kevin McKenzie Hair London – identity design and application rollout

Kevin McKenzie Hair London – identity design and application rollout
Client: Kevin McKenzie Hair London

Hark Design was engaged by Kevin McKenzie to undertake the identity development for his new, premier hair salon in Sydney’s CBD.

We worked closely with Kevin to design a brand which reflects both his personal style and the business goals of the salon.

Sleek, strong, stylish, prestigious – a touch of Knightsbridge in Sydney. The salon’s appointment cards, price lists and marketing postcards reflect the salon’s modern, sophisticated style. Glamorous glossy black and silver bags were developed for product purchases and salon gifts.

The salon is surrounded by large, luxurious glass panels. To provide a sense of privacy for clients, whilst keeping a feel of translucency and subtly branding the space, Hark Design developed a brand marque treatment applied to windows in soft etched vinyl.

Hark also designed and commissioned the key salon signage including managing the City of Sydney DA application.

Kevin McKenzie Hair sign, by Hark DesignKevin McKenzie Hair postcards, by Hark Design
Kevin McKenzie Hair cards and pricelist, by Hark Design
Kevin McKenzie Hair bag by Hark Design
Kevin McKenzie Hair window treatment, by Hark Design
Kevin McKenzie Hair window treatment, by Hark Design
Kevin McKenzie Hair window treatment, by Hark Design
Kevin McKenzie Hair window treatment and sign, by Hark Design

Praxis Works identity design

Praxis Works identity design
Client: Praxis Works

Hark redesigned the identity for Praxis Works, a US-based engineering partnership designing and manufacturing components for OEM clients in the bicycle sector.

A key consideration for the logo was the need to incorporate it into the parts and components production (stamp/etch/print on metal), so a clean, simple form was essential.

Praxis Works logo by Hark Design

Danni Robinson Design logo development

Danni Robinson Design logo development
Client: Danni Robinson Design

Logo development for Interior Stylist Danni Robinson, along with design of stationery items.

Danni Robinson Design logo by Hark Design

VGA Family Day logo design

Volkswagen Group Australia Family Day logo design
Client: Martillo Design + Project Management

Hark Design designed and illustrated the characters for the Volkswagen Group Australia Family Day logo, for Martillo Design + Project Management.

HARK-Mart-VGA-FDay-1b

Volkswagen Group Australia ‘Chullora Let’s Go!’ logo design

Volkswagen Group Australia ‘Chullora Let’s Go!’ logo design
Client: Martillo Design + Project Management

Hark Design created Volkswagen Group Australia’s ‘Chullora Let’s Go!’ identity for Martillo Design + Project Management, for internal VGA communications relating to the organisation’s relocation to new facilities in Chullora.

HARK-Mart-VW-CHLRA-1