DHA – Canberra Raiders Fandanna Design

DHA – Canberra Raiders fandanna design
Client: DHA (Defence Housing Australia)

Hark Design was commissioned by DHA to design a ‘fandanna’ (bandanna for fans) for their sponsorship of the Canberra Raiders football team.

Widely distributed at Canberra Stadium home games, fans were encouraged to show their team support by wearing their fandanna on Raiders game day. The ‘DHA Fandanna: Wear it your way on Raiders game day‘ campaign featured the fandanna in a ‘how to’ style guide and promotional video.

Video still images (shown below) courtesy of DHA.

DHA-CanberraRaiders Fandanna, by Hark Design

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Turn Components brand development

Turn Components brand development
Client: Turn Components

American bicycle components company Turn commissioned Hark Design to undertake a brand development project – creating a new identity and brand applications in preparation for the release of their new line of cranks at the Taipei Bike Show 2013.

A new logo was developed and implemented across various applications including product graphics and a new website, featuring product photography also by Hark Design.

Turn card, by Hark Design
Turn product graphics, by Hark Design
Turn product graphics, by Hark Design
Turn website, by Hark Design
Turn website, by Hark Design
Turn tshirt graphics, by Hark Design

Bicycle Queensland identity refreshment and publication design

Bicycle Queensland identity refreshment and publication design
Client: Bicycle Queensland

Identity refresh for Bicycle Queensland, evolving the existing logo and publication style to give a contemporary, professional feel.

Design and layouts for Bicycle Queensland’s Partnership Agreement and Sponsorship Proposal publications were created.

Bicycle Queensland identity refreshment
Bicycle Queensland document design
Bicycle Queensland document designBicycle Queensland document design

OPTALERT Fatigue Risk Profiler data display & graphic user interface design

OPTALERT Fatigue Risk Profiler data display & graphic user interface design
Client: OPTALERT Pty Ltd

Hark Design worked with OPTALERT to create the design concept for their ‘Fatigue Risk Profiler’ graphic user interface.

The OPTALERT Fatigue Risk Profiler IRIS (Individual Risk Indicator System) was developed to allow users (eg. managers and control room operators) to readily identify and monitor the fatigue risk profile of many subjects (vehicle drivers using the OPTALERT Alertness Monitoring System) concurrently.

The user interface was designed to maximise ease of navigation and to provide a user-friendly experience, whilst displaying involved data outputs in an intuitive and understandable format.

A number of other information display styles, facilitating the effective communication of complex information, were designed as part of the OPTALERT Fatigue Risk Profiler reporting tool set.

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The Footprint Company brand identity creation

The Footprint Company brand identity creation
Client: The Footprint Company

Hark Design was engaged by The Footprint Company to create an identity for their business and online ecological footprint calculators.

Designed specifically for Australian property professionals, The Footprint Company online calculators allow users to quickly and effectively assess the sustainability performance of a building or fitout design, with the aim of improving the economic optimisation of environmental sustainability and enhancing the quality and effectiveness of Environmentally Sustainable Design investment decisions. The calculators provide users with detailed information in various report formats including ‘One Planet’ benchmark measurements.

The company logo developed by Hark Design was designed to represent the key idea behind The Footprint Company’s work – combining various sources of data to obtain a complete footprint measurement, within the goal of ‘One Planet’ sustainability.

The developed brand ‘look and feel’ was integrated into designs for the corporate website and footprint calculator user interface (with detailed specifications produced for handover to The Footprint Company site developer) and user guide publications.

Other marketing materials designed included business stationery, document templates, advertisement layout and infographic tools.

A set of screencast tutorials were also created to add to the learning resource tool suite for users.

The Footprint Company logo, by Hark Design

TFC corporate website design, by Hark Design

TFC calculator page treatment, by Hark Design

TFC calculator icons, by Hark Design

TFC user guide style, by Hark Design

100 Campaign logo design

100 Campaign logo design
Client: 100 Campaign

Hark Design is proud to have worked with the Washington DC and London based ‘100 Campaign’ to create their distinctive logo.

The 100 Campaign is a global campaign aiming to achieve 100% access to insulin by the 100th Anniversary of its first use in a person with type 1 diabetes.

100 Campaign logo by Hark Design

Mountain Cycle rebranding and creative direction

Mountain Cycle – rebranding and creative direction
Client: Mountain Cycle

Gerard of Hark Design was appointed as creative director (2009-Dec 2011) to assist with Mountain Cycle marketing and brand presence.

Projects included creative direction, product development, website development & online store implementation, marketing materials and exhibition stand design.

Mountain Cycle bike graphicsMountain Cycle Shockwave graphics
Mountain Cycle 3x3m Stand, by Hark Design
Mountain Cycle 3x3m Stand, by Hark Design
Mountain Cycle Taipei 2011 Stand design, by Hark Design
MC marketing collateral
Mountain Cycle vehicle graphics, by Hark Design
MC website 2a
MC website 2b

Kevin McKenzie Hair London – identity design and application rollout

Kevin McKenzie Hair London – identity design and application rollout
Client: Kevin McKenzie Hair London

Hark Design was engaged by Kevin McKenzie to undertake the identity development for his new, premier hair salon in Sydney’s CBD.

We worked closely with Kevin to design a brand which reflects both his personal style and the business goals of the salon.

Sleek, strong, stylish, prestigious – a touch of Knightsbridge in Sydney. The salon’s appointment cards, price lists and marketing postcards reflect the salon’s modern, sophisticated style. Glamorous glossy black and silver bags were developed for product purchases and salon gifts.

The salon is surrounded by large, luxurious glass panels. To provide a sense of privacy for clients, whilst keeping a feel of translucency and subtly branding the space, Hark Design developed a brand marque treatment applied to windows in soft etched vinyl.

Hark also designed and commissioned the key salon signage including managing the City of Sydney DA application.

Kevin McKenzie Hair sign, by Hark DesignKevin McKenzie Hair postcards, by Hark Design
Kevin McKenzie Hair cards and pricelist, by Hark Design
Kevin McKenzie Hair bag by Hark Design
Kevin McKenzie Hair window treatment, by Hark Design
Kevin McKenzie Hair window treatment, by Hark Design
Kevin McKenzie Hair window treatment, by Hark Design
Kevin McKenzie Hair window treatment and sign, by Hark Design

AE Smith ‘Capability Snapshot’ corporate brochure design

AE Smith ‘Capability Snapshot’ corporate brochure design
Client: AE Smith & Son Pty Ltd

Hark Design has had the pleasure of working with AE Smith since mid 2008 on a range of brand implementation and communication projects, including: print and online advertising, internal and external communications, display materials, screen-based presentations and motion graphics.

Below: AE Smith’s capability snapshot document by Hark Design.

AE Smith Capability Snapshot by Hark Design

VW Chinese New Year sponsorship activation design

VW Chinese New Year sponsorship activation design
Client: Martillo Design + Project Management

Hark Design worked with Martillo to create a range of items for Volkswagen’s sponsorship of the Sydney Chinese New Year Festivals in 2009, 2010, 2011 and 2012.

Key deliverables have included graphic treatments for Belmore Park installations and displays, flags and signage for Darling Harbour Dragonboat Races Marquees, the key display/parade vehicle (VW Tiguan partial vinyl wrap), other parade and production vehicle decal treatments, and display drum lantern graphic treatment featured in the Twilight Parade.

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