Experiential Design

Design: Sony: Playstation 3 – eGames.

Installed: eGames show stand, Melbourne Australia.

[Client: Jack Morton Worldwide]

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Design proposal: New Zealand Navy roadshow.

On a recruitment drive, the New Zealand Navy was looking for a roadshow experience

The ‘on truck’ trailer was parked in position to unfold and provide a walk-through experience highlighting the dynamic positions to be found within the New Zealand Navy.

[Client: Jack Morton Worldwide]

Design proposal: Telstra NextG Tow trailer.

Telstra wanted an easily portable trailer to provide an on-site experience to showcase its NextG mobile Broadband technology.

The trailer was designed to be reminiscent of a 50′s aero form, that opened like a spaceship to reveal a walk-though experience for the public.

[Client: Jack Morton Worldwide]


Concept Design:

Telstra NextG for Jack Morton Worldwide.

Photorealistic 3D images are fantastic to present a design, once all the details are worked out. Often though, they can undo an otherwise great concept as 3D images are the next best thing to being ‘real’… and concepts are quite often a few steps away from becoming reality.

Often a pitch requires fast thinking and and dynamic ‘illustrative’ representation, rather than a fully realised 3D rendering. Hark Design has extensive experience in fast and effective concept design and visualisation, using hand sketching with digital colouring, or fast 3D sketch modelling.

Concept Design: Optus Cable and Wireless.


Concept Design: Telstra BigPond ‘Man Creche’ for Maverick.

Concept Design: Everready – Energizer.

Mountain Cycle – 2009 Taipei Bike Show
Client: Mountain Cycle

Hark Design created the concept, design, 3D renders and build documentation for Mountain Cycle’s 3x3m exhibition stand at the 2009 Taipei Bike Show.

Sony Bravia experiential kiosks
Agency: Jack Morton Worldwide
Concept designs for Sony Bravia interactive display spaces.

Telstra T[life] Truck
Agency: Jack Morton Worldwide

Hark Design has worked with various agencies to conceptualise, design and visually represent mobile environments and transportable spaces for a number of high profile brands.

Schick mobile installation
Agency: Maverick Communications

Hark Design has worked with various agencies to conceptualise, design and visually represent mobile environments and transportable spaces for a number of high profile brands.

Sony Blu-Ray experiential zone –
 Qantas Business Lounge, Sydney Airport
Agency: Jack Morton Worldwide

This 2-stage installation was designed with Jack Morton Worldwide for Sony Australia. Located in the Qantas Business Lounge the ‘Test Zone’ was initially an intriguing and rather mysterious sealed glossy black structure hinting at its contents. The large panel doors later opened to reveal the Blu-Ray secrets inside.

Mountain Cycle – 2009 Taipei Bike Show
Client: Mountain Cycle

Hark Design created the concept, design, 3D renders and build documentation for Mountain Cycle’s 3x3m exhibition stand at the 2009 Taipei Bike Show.

Mountain Cycle – rebranding and creative direction
Client: Mountain Cycle

Gerard of Hark Design was appointed as creative director (2009-Dec 2011) to assist with Mountain Cycle marketing and brand presence.

Projects included creative direction, product development, website development & online store implementation, marketing materials and exhibition stand design.

Mountain Cycle website by Hark Design

Mountain Cycle 3x3m Stand, by Hark Design