VW Chinese New Year sponsorship activation design

VW Chinese New Year sponsorship activation design
Client: Martillo Design + Project Management

Hark Design worked with Martillo to create a range of items for Volkswagen’s sponsorship of the Sydney Chinese New Year Festivals in 2009, 2010, 2011 and 2012.

Key deliverables have included graphic treatments for Belmore Park installations and displays, flags and signage for Darling Harbour Dragonboat Races Marquees, the key display/parade vehicle (VW Tiguan partial vinyl wrap), other parade and production vehicle decal treatments, and display drum lantern graphic treatment featured in the Twilight Parade.

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Airport experiential zone – installation design

Sony Blu-Ray experiential zone, Qantas Business Lounge, Sydney Airport – installation design
Agency: Jack Morton Worldwide

This 2-stage installation was designed with Jack Morton Worldwide for Sony Australia. Located in the Qantas Business Lounge the ‘Test Zone’ was initially an intriguing and rather mysterious sealed glossy black structure hinting at its contents. The large panel doors later opened to reveal the Blu-Ray secrets inside.

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Mobile installation concept design

Mobile installation concept design

Hark Design has worked with various agencies to conceptualise, design and visually represent experiential mobile environments and transportable spaces for a number of high profile brands.

Project shown: Schick mobile installation concept. Agency: Maverick Communications.

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Mobile environment – truck concept design

Mobile environment – truck concept design

Hark Design has worked with various agencies to conceptualise, design and visually represent mobile environments and transportable spaces for a number of high profile brands.

Project shown: Telstra T[life] roadshow truck concept design. Agency: Jack Morton Worldwide.

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Toyota vehicle display installation

Toyota Europe vehicle display installation
Agency: Greenspace UK

Work with Greenspace UK on the design for the Toyota Avensis vehicle display installation at Brussels Airport.

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Experiential spaces, showrooms and interactive environment concept development

Experiential spaces, showrooms and interactive environment concept development

Hark Design works with various agencies to create, develop and visually represent experiential spaces, showrooms and interactive environments. Concept work is usually sketch-based before 3D renderings are produced to illustrate the resolved design, fitout and finishes.

Projects shown:
(Left) Samsung HQ Dealer Showroom. Agency: ABT.
(Right) Telstra Next G. Agency: Jack Morton Worldwide.

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Vehicle information and display environment

Toyota Sydney – Kluger vehicle information and display environment
Agency: George P. Johnson (Australia)

Kerry developed the concept for the styling and fitout of Toyota’s Kluger display environment, and completed the subsequent graphic design and artworking component for the project. Full height wall graphics highlighting a range of ‘Kluger environments’ were a key feature of the space, accompanied by information panels, expansive floor graphics, and various room theming elements and finishes.

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