Experiential spaces, showrooms and interactive environment concept development

Experiential spaces, showrooms and interactive environment concept development

Hark Design works with various agencies to create, develop and visually represent experiential spaces, showrooms and interactive environments. Concept work is usually sketch-based before 3D renderings are produced to illustrate the resolved design, fitout and finishes.

Projects shown:
(Left) Samsung HQ Dealer Showroom. Agency: ABT.
(Right) Telstra Next G. Agency: Jack Morton Worldwide.

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Kevin McKenzie Hair London – hair salon identity and branded environment

Kevin McKenzie Hair London – hair salon identity and branded environment
Client: Kevin McKenzie Hair London

Hark Design was engaged by Kevin McKenzie to undertake the identity development for his new, premier hair salon in Sydney’s CBD.

We worked closely with Kevin to design a brand which reflects both his personal style and the business goals of the salon. Elegant, strong, stylish, prestigious – a touch of Knightsbridge in Sydney.

The brand look and feel was applied in several environmental applications. To provide a sense of privacy for clients whilst keeping a feel of translucency and subtly branding the space, Hark Design developed a brand marque treatment which was applied to the salon’s large surrounding windows in soft etched vinyl.

Hark also designed and commissioned the salon’s key external signage including managing the associated City of Sydney DA application.

Kevin McKenzie Hair sign, by Hark Design
Kevin McKenzie Hair window treatment, by Hark Design
Kevin McKenzie Hair window treatment, by Hark Design

Office signage and custom wallpaper design

George P. Johnson – office signage and custom wallpaper design
Agency: George P. Johnson (Australia)

Kerry designed elements for GPJ’s new office fitout – including signage and a custom wallpaper design featured in the reception area. The offices were located in the former Festival Records building in Pyrmont. The wallpaper featured 60 individual record labels from Festival, celebrating its various labels and artists over the years.

GPJ-wallpaper

Vehicle information and display environment

Toyota Sydney – Kluger vehicle information and display environment
Agency: George P. Johnson (Australia)

Kerry developed the concept for the styling and fitout of Toyota’s Kluger display environment, and completed the subsequent graphic design and artworking component for the project. Full height wall graphics highlighting a range of ‘Kluger environments’ were a key feature of the space, accompanied by information panels, expansive floor graphics, and various room theming elements and finishes.

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