AE Smith Company Snapshot corporate brochure

AE Smith Company Snapshot corporate brochure design
Client: AE Smith & Son Pty Ltd

Hark Design has had the pleasure of working with AE Smith since mid 2008 on a range of brand implementation and communication projects, including: corporate brochures and marketing materials, print and online advertising, internal and external communications, display materials, screen-based presentations and motion graphics.

Below: AE Smith’s Company Snapshot corporate brochure (2013) by Hark Design.

AE Smith Company Snapshot corporate brochure by Hark Design

AE Smith Company Snapshot corporate brochure by Hark Design

OPTALERT Fatigue Risk Profiler data display & graphic user interface design

OPTALERT Fatigue Risk Profiler data display & graphic user interface design
Client: OPTALERT Pty Ltd

Hark Design worked with OPTALERT to create the design concept for their ‘Fatigue Risk Profiler’ graphic user interface.

The OPTALERT Fatigue Risk Profiler IRIS (Individual Risk Indicator System) was developed to allow users (eg. managers and control room operators) to readily identify and monitor the fatigue risk profile of many subjects (vehicle drivers using the OPTALERT Alertness Monitoring System) concurrently.

The user interface was designed to maximise ease of navigation and to provide a user-friendly experience, whilst displaying involved data outputs in an intuitive and understandable format.

A number of other information display styles, facilitating the effective communication of complex information, were designed as part of the OPTALERT Fatigue Risk Profiler reporting tool set.

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The Footprint Company brand identity creation

The Footprint Company brand identity creation
Client: The Footprint Company

Hark Design was engaged by The Footprint Company to create an identity for their business and online ecological footprint calculators.

Designed specifically for Australian property professionals, The Footprint Company online calculators allow users to quickly and effectively assess the sustainability performance of a building or fitout design, with the aim of improving the economic optimisation of environmental sustainability and enhancing the quality and effectiveness of Environmentally Sustainable Design investment decisions. The calculators provide users with detailed information in various report formats including ‘One Planet’ benchmark measurements.

The company logo developed by Hark Design was designed to represent the key idea behind The Footprint Company’s work – combining various sources of data to obtain a complete footprint measurement, within the goal of ‘One Planet’ sustainability.

The developed brand ‘look and feel’ was integrated into designs for the corporate website and footprint calculator user interface (with detailed specifications produced for handover to The Footprint Company site developer) and user guide publications.

Other marketing materials designed included business stationery, document templates, advertisement layout and infographic tools.

A set of screencast tutorials were also created to add to the learning resource tool suite for users.

The Footprint Company logo, by Hark Design

TFC corporate website design, by Hark Design

TFC calculator page treatment, by Hark Design

TFC calculator icons, by Hark Design

TFC user guide style, by Hark Design

HydroCon identity redesign

HydroCon identity redesign
Client: HydroCon Australasia Pty Ltd

Hark Design undertook a brand refresh project for HydroCon Australasia. A redesign of the existing company logo was completed, along with development of a new visual language, ensuring the nature and quality of the company’s products and services were reflected in its visual identity and resulting marketing material.

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VGA Family Day logo design

Volkswagen Group Australia Family Day logo design
Client: Martillo Design + Project Management

Hark Design designed and illustrated the characters for the Volkswagen Group Australia Family Day logo, for Martillo Design + Project Management.

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Volkswagen Group Australia ‘Chullora Let’s Go!’ logo design

Volkswagen Group Australia ‘Chullora Let’s Go!’ logo design
Client: Martillo Design + Project Management

Hark Design created Volkswagen Group Australia’s ‘Chullora Let’s Go!’ identity for Martillo Design + Project Management, for internal VGA communications relating to the organisation’s relocation to new facilities in Chullora.

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NAB – P&OD internal communications framework development

NAB – P&OD internal communications framework development
Agency: Imagination (Australia)

Working with the team at Imagination, Kerry played a key role in developing an internal communications framework for the P&OD (human resources) area at NAB (National Australia Bank).

The project commenced with an involved research and analysis phase, including interviews and discussions with a wide range of NAB staff from different locations, positions and business units, to gain information on which to base the strategy and creative development component of the project.

Deliverables included the overall creative concept including a graphic identity system created to work within existing NAB design guidelines, printed and electronic collateral, and an interactive toolkit containing a suite of templates and resources for practitioner use.

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Sotto Group website design and build

Sotto Group website design and build
Client: Sotto Group

Hark designed, developed and built the website for Sotto Group, who specialise in mechanical design in the bicycle industry.

Sotto Group website by Hark Design

Martillo website design and build

Martillo Design website design and build
Client: Martillo Design

Working with Martillo, Hark designed and constructed the Martillo Design website.

Martillo Design website by Hark Design

OPTALERT corporate website design & build

OPTALERT corporate website design & build
Client: OPTALERT Pty Ltd

Corporate website design and build for OPTALERT, with an additional associated Spanish language site.
(Site handover to client 2010.)

OPTALERT website by Hark Design

AE Smith mobile website

www.aesmith.mobi
Client: AE Smith & Son Pty Ltd

Mobile website design and build (WordPress CMS base) for AE Smith.

AE Smith mobile site by Hark Design

AE Smith animated screensaver

AE Smith animated screensaver
Client: AE Smith & Son Pty Ltd

Hark designed and developed a 2+ minute flash-based animated screensaver for AE Smith company-wide rollout.

AE Smith animated screensaver

AE Smith ‘Capability Snapshot’ corporate brochure design

AE Smith ‘Capability Snapshot’ corporate brochure design
Client: AE Smith & Son Pty Ltd

Hark Design has had the pleasure of working with AE Smith since mid 2008 on a range of brand implementation and communication projects, including: print and online advertising, internal and external communications, display materials, screen-based presentations and motion graphics.

Below: AE Smith’s capability snapshot document by Hark Design.

AE Smith Capability Snapshot by Hark Design

AE Smith branded sports clothing design

AE Smith branded sports clothing design
Client: AE Smith & Son Pty Ltd

Hark Design developed a range of sports clothing graphic treatments for AE Smith. Elements include triathlon suit, bibs, cycling shorts, running shorts, jersey, t-shirt, running singlet, hat, and jacket.

AE Smith branded sports clothing graphic treatments by Hark Design

Martillo promotional photo cards

Martillo photo cards
Client: Martillo Design + Project Management

Hark Design worked with Martillo to develop a range of promotional photo cards – each featuring a project summary and key images to highlight the calibre and scope of Martillo’s work.

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Hudson information documents, reports and publications

Information documents, reports and publications
Hudson Global Resources

Whilst working at Hudson Global Resources implementing the organisation’s rebrand delivery in Australia and New Zealand, Kerry designed and developed the style and format for a number of the company’s information based, white paper and report-style publications, as part of the overall suite of marketing collateral.

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Commonwealth Games 2006 ‘Posters & Coasters’ campaign design

Hudson Commonwealth Games 2006 ‘Posters & Coasters’ campaign design
Hudson Global Resources

Whilst employed at Hudson Global Resources, Kerry developed a campaign highlighting Hudson’s sponsorship of the Melbourne 2006 Commonwealth Games. Used primarily at client luncheon events, the ‘posters & coasters’ celebrated Hudson employees’ energy and enthusiasm, and their support and connection to the positivity and essence of the Games.

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Scottish Arts Council – annual report design

Scottish Arts Council annual report design

Whilst working at the Scottish Arts Council in Edinburgh as the Council’s designer, Kerry designed and produced a range of publications including the annual report. This piece showcases over 170 pages of editorial, financials and grants listings, and is a full colour print featuring spot metallic highlights.

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Scottish Arts Council – ‘Arts in Scotland’ corporate brochure design

Scottish Arts Council – ‘Arts in Scotland’ corporate brochure design

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AWARDS:

CiB (British Association of Communicators in Business) 2003 Scottish Corporate Communication Awards
Winner – ‘Best annual report/corporate brochure’

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Whilst working at the Scottish Arts Council in Edinburgh, Kerry designed and produced the organisation’s key advocacy publication – Arts in Scotland.

Combining both supplied and commissioned photography, the piece featured high production values including cover fold-out sections and premium soft coated paper stock.

The publication was designed to accommodate comprehensive information whilst visually extolling Scotland’s amazing, diverse and unique arts culture.

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Card and invitation design

Bespoke card and invitation design

Hark Design creates a wide variety of bespoke invitations and cards – from celebratory pieces, to ‘brand-integrated’ invitations for corporate events and launches.

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Hark Design lasercut card

VW Chinese New Year sponsorship activation design

VW Chinese New Year sponsorship activation design
Client: Martillo Design + Project Management

Hark Design worked with Martillo to create a range of items for Volkswagen’s sponsorship of the Sydney Chinese New Year Festivals in 2009, 2010, 2011 and 2012.

Key deliverables have included graphic treatments for Belmore Park installations and displays, flags and signage for Darling Harbour Dragonboat Races Marquees, the key display/parade vehicle (VW Tiguan partial vinyl wrap), other parade and production vehicle decal treatments, and display drum lantern graphic treatment featured in the Twilight Parade.

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