Turn Components brand development

Turn Components brand development
Client: Turn Components

American bicycle components company Turn commissioned Hark Design to undertake a brand development project – creating a new identity and brand applications in preparation for the release of their new line of cranks at the Taipei Bike Show 2013.

A new logo was developed and implemented across various applications including product graphics and a new website, featuring product photography also by Hark Design.

Turn card, by Hark Design
Turn product graphics, by Hark Design
Turn product graphics, by Hark Design
Turn website, by Hark Design
Turn website, by Hark Design
Turn tshirt graphics, by Hark Design

Absolute Bicycles identity design

Absolute Bicycles identity design
Client: Absolute Bicycles

Identity created for US-based custom frame builder Absolute Bicycles.

Absolute Bicycles logo, by Hark Design

Mountain Cycle rebranding and creative direction

Mountain Cycle – rebranding and creative direction
Client: Mountain Cycle

Gerard of Hark Design was appointed as creative director (2009-Dec 2011) to assist with Mountain Cycle marketing and brand presence.

Projects included creative direction, product development, website development & online store implementation, marketing materials and exhibition stand design.

Mountain Cycle bike graphicsMountain Cycle Shockwave graphics
Mountain Cycle 3x3m Stand, by Hark Design
Mountain Cycle 3x3m Stand, by Hark Design
Mountain Cycle Taipei 2011 Stand design, by Hark Design
MC marketing collateral
Mountain Cycle vehicle graphics, by Hark Design
MC website 2a
MC website 2b

Praxis Works identity design

Praxis Works identity design
Client: Praxis Works

Hark redesigned the identity for Praxis Works, a US-based engineering partnership designing and manufacturing components for OEM clients in the bicycle sector.

A key consideration for the logo was the need to incorporate it into the parts and components production (stamp/etch/print on metal), so a clean, simple form was essential.

Praxis Works logo by Hark Design

Sotto Group website design and build

Sotto Group website design and build
Client: Sotto Group

Hark designed, developed and built the website for Sotto Group, who specialise in mechanical design in the bicycle industry.

Sotto Group website by Hark Design

Cotic NZ website design and build

www.cotic.co.nz website design & build
Client: Cotic NZ

E-commerce website design, development and build, for NZ’s distributor of UK bike brand Cotic.
(Site handover to client 2012.)

Cotic NZ website design

www.eleven.cc e-commerce website development

www.eleven.cc e-commerce website development
Eleven Vélo

E-commerce website design, development and build for clothing and bicycle part company Eleven Vélo. Features include kit colour builders.

Eleven Vélo e-commerce website by Hark Design
Eleven Vélo e-commerce website by Hark Design

Lab-Gear e-commerce website design and build

Lab-Gear e-commerce website design and build
Lab-Gear

Art direction and e-commerce website development and build for several generations of the Lab-Gear website. Features include kit colour builders.

Lab-Gear website 3Lab-Gear website 2
Lab-Gear website 1