AE Smith Company Snapshot corporate brochure

AE Smith Company Snapshot corporate brochure design
Client: AE Smith & Son Pty Ltd

Hark Design has had the pleasure of working with AE Smith since mid 2008 on a range of brand implementation and communication projects, including: corporate brochures and marketing materials, print and online advertising, internal and external communications, display materials, screen-based presentations and motion graphics.

Below: AE Smith’s Company Snapshot corporate brochure (2013) by Hark Design.

AE Smith Company Snapshot corporate brochure by Hark Design

AE Smith Company Snapshot corporate brochure by Hark Design

Montreal Goldfield Museum Information Panels

Montreal Goldfield museum information panels
Client: Montreal Goldfield Committee

Hark Design was commissioned to design a suite of museum information panels for display at the Montreal Goldfield Heritage Centre.

Museum information panel by Hark Design

Museum information panel by Hark Design

Museum information panel by Hark Design

Museum information panel by Hark Design

Artmap Studio visual identity development

Artmap Studio visual identity development
Client: Artmap Studio

Hark Design worked with Artmap Studio to develop their logo and visual identity. The new brand style was then applied across various tools including stationery, publications and a new website.

Artmap Studio visual identity, by Hark Design

Journey Magazine Illustration

Journey Magazine illustration
Client: Journey Magazine, NZ

Commissioned full-page illustration for Journey Magazine.

Illustration for Journey Magazine

The Footprint Company screencast tutorial production

The Footprint Company screencast tutorial production
Client: The Footprint Company

As part of the brand development work undertaken by Hark Design for The Footprint Company, a set of screencast tutorials were produced, to add to the learning resource tool suite for users of online ecological footprint calculators.

TFC screencast tutorial, by Hark DesignTFC screencast tutorial, by Hark Design

Turn Components website design and build

Turn Components website design and build
Client: Turn Components

American bicycle components company Turn commissioned Hark Design to undertake a brand development project – including design and build of a new website, featuring product photography also by Hark Design.

Turn website, by Hark Design

Turn website, by Hark Design

Turn Components product graphics

Turn Components product graphics
Client: Turn Components

American bicycle components company Turn commissioned Hark Design to undertake a brand development project – creating a new identity and brand applications in preparation for the release of their new line of cranks at the Taipei Bike Show 2013.

A new logo was developed and implemented across various applications including product graphics and a new website.

Turn card, by Hark Design
Turn product graphics, by Hark Design
Turn product graphics, by Hark Design

Turn Components logo design

Turn Components logo design
Client: Turn Components

American bicycle components company Turn commissioned Hark Design to undertake a brand development project – creating a new identity and brand applications in preparation for the release of their new line of cranks at the Taipei Bike Show 2013.

A new logo was developed and implemented across various applications including product graphics and a new website.

Turn card, by Hark Design
Turn product graphics, by Hark Design

DHA – Canberra Raiders Fandanna Design

DHA – Canberra Raiders fandanna design
Client: DHA (Defence Housing Australia)

Hark Design was commissioned by DHA to design a ‘fandanna’ (bandanna for fans) for their sponsorship of the Canberra Raiders football team.

Widely distributed at Canberra Stadium home games, fans were encouraged to show their team support by wearing their fandanna on Raiders game day. The ‘DHA Fandanna: Wear it your way on Raiders game day‘ campaign featured the fandanna in a ‘how to’ style guide and promotional video.

Video still images (shown below) courtesy of DHA.

DHA-CanberraRaiders Fandanna, by Hark Design

DHA-CanberraRaiders-Fandanna-Ad-1

DHA-CanberraRaiders-Fandanna-Ad-2

DHA-CanberraRaiders-Fandanna-Ad-3

DHA-CanberraRaiders-Fandanna-Ad-4

Turn Components brand development

Turn Components brand development
Client: Turn Components

American bicycle components company Turn commissioned Hark Design to undertake a brand development project – creating a new identity and brand applications in preparation for the release of their new line of cranks at the Taipei Bike Show 2013.

A new logo was developed and implemented across various applications including product graphics and a new website, featuring product photography also by Hark Design.

Turn card, by Hark Design
Turn product graphics, by Hark Design
Turn product graphics, by Hark Design
Turn website, by Hark Design
Turn website, by Hark Design
Turn tshirt graphics, by Hark Design

VW car character illustrations

VW car character illustrations
Client: Martillo Design + Project Management

Cute, cartoon concept illustrations for Volkswagen New Beetle Cabriolet and Golf Cabriolet vehicles.

Hark Design illustrated VW car characters

Bicycle Queensland identity refreshment and publication design

Bicycle Queensland identity refreshment and publication design
Client: Bicycle Queensland

Identity refresh for Bicycle Queensland, evolving the existing logo and publication style to give a contemporary, professional feel.

Design and layouts for Bicycle Queensland’s Partnership Agreement and Sponsorship Proposal publications were created.

Bicycle Queensland identity refreshment
Bicycle Queensland document design
Bicycle Queensland document designBicycle Queensland document design

OPTALERT Fatigue Risk Profiler data display & graphic user interface design

OPTALERT Fatigue Risk Profiler data display & graphic user interface design
Client: OPTALERT Pty Ltd

Hark Design worked with OPTALERT to create the design concept for their ‘Fatigue Risk Profiler’ graphic user interface.

The OPTALERT Fatigue Risk Profiler IRIS (Individual Risk Indicator System) was developed to allow users (eg. managers and control room operators) to readily identify and monitor the fatigue risk profile of many subjects (vehicle drivers using the OPTALERT Alertness Monitoring System) concurrently.

The user interface was designed to maximise ease of navigation and to provide a user-friendly experience, whilst displaying involved data outputs in an intuitive and understandable format.

A number of other information display styles, facilitating the effective communication of complex information, were designed as part of the OPTALERT Fatigue Risk Profiler reporting tool set.

HARK-OPT-FRP-3b
HARK-OPT-FRP-4
HARK-OPT-FRP-5

TFC corporate website design & ecological footprint calculator graphic user interface

The Footprint Company corporate website design and ecological footprint calculator graphic user interface
Client: The Footprint Company

Hark Design was engaged by The Footprint Company to create an identity for their business and online ecological footprint calculators.

Designed specifically for Australian property professionals, The Footprint Company online calculators allow users to quickly and effectively assess the sustainability performance of a building or fitout design, with the aim of improving the economic optimisation of environmental sustainability and enhancing the quality and effectiveness of Environmentally Sustainable Design investment decisions. The calculators provide users with detailed information in various report formats including ‘One Planet’ benchmark measurements.

Graphic user interfaces were designed for both the corporate website and ecological footprint calculators, with the aim of maximising user experience within the parameters of the base calculator framework. Detailed specifications were then produced for handover to The Footprint Company site developer for implementation.

TFC corporate website design, by Hark Design
TFC calculator page treatment, by Hark Design
TFC calculator pages, by Hark Design
TFC calculator icons, by Hark Design

The Footprint Company logo design

The Footprint Company logo design
Client: The Footprint Company

Hark Design was engaged by The Footprint Company to create an identity for their business and online ecological footprint calculators.

The company logo developed by Hark Design was designed to represent the key idea behind The Footprint Company’s work – combining various sources of data to obtain a complete ecological footprint measurement, within the goal of ‘One Planet’ sustainability.

The Footprint Company logo, by Hark DesignTFC corporate website design, by Hark Design

The Footprint Company brand identity creation

The Footprint Company brand identity creation
Client: The Footprint Company

Hark Design was engaged by The Footprint Company to create an identity for their business and online ecological footprint calculators.

Designed specifically for Australian property professionals, The Footprint Company online calculators allow users to quickly and effectively assess the sustainability performance of a building or fitout design, with the aim of improving the economic optimisation of environmental sustainability and enhancing the quality and effectiveness of Environmentally Sustainable Design investment decisions. The calculators provide users with detailed information in various report formats including ‘One Planet’ benchmark measurements.

The company logo developed by Hark Design was designed to represent the key idea behind The Footprint Company’s work – combining various sources of data to obtain a complete footprint measurement, within the goal of ‘One Planet’ sustainability.

The developed brand ‘look and feel’ was integrated into designs for the corporate website and footprint calculator user interface (with detailed specifications produced for handover to The Footprint Company site developer) and user guide publications.

Other marketing materials designed included business stationery, document templates, advertisement layout and infographic tools.

A set of screencast tutorials were also created to add to the learning resource tool suite for users.

The Footprint Company logo, by Hark Design

TFC corporate website design, by Hark Design

TFC calculator page treatment, by Hark Design

TFC calculator icons, by Hark Design

TFC user guide style, by Hark Design

Bicycle Queensland identity refreshment

Bicycle Queensland identity refreshment
Client: Bicycle Queensland

Identity refresh for Bicycle Queensland, evolving the existing logo and publication style to give a contemporary, professional feel.

Bicycle Queensland identity refreshment
Bicycle Queensland Partnership document, by Hark Design

100 Campaign logo design

100 Campaign logo design
Client: 100 Campaign

Hark Design is proud to have worked with the Washington DC and London based ‘100 Campaign’ to create their distinctive logo.

The 100 Campaign is a global campaign aiming to achieve 100% access to insulin by the 100th Anniversary of its first use in a person with type 1 diabetes.

100 Campaign logo by Hark Design

Bike Tart logo design

Bike Tart logo design
Client: Bike Tart

Logo design for Bike Tart’s bike critique blog website. Hark Design also designed and implemented the site.

Bike Tart logo, by Hark Design
Bike Tart site, by Hark Design

Absolute Bicycles identity design

Absolute Bicycles identity design
Client: Absolute Bicycles

Identity created for US-based custom frame builder Absolute Bicycles.

Absolute Bicycles logo, by Hark Design