Kevin McKenzie Hair London –Identity and application rollout
Client: Kevin McKenzie Hair London
Hark Design was engaged by Kevin McKenzie to undertake the identity development for his new, premier hair salon in Sydney’s CBD. We worked closely with Kevin to design a brand which reflects both his personal style and the business goals of the salon. Sleek, strong, stylish, prestigious – a touch of Knightsbridge in Sydney.
The salon’s appointment cards, price lists and marketing postcards reflect the salon’s modern, sophisticated style. Glamorous glossy black and silver bags were developed for product purchases and salon gifts.
The salon is surrounded by large, luxurious glass panels. To provide a sense of privacy for clients, whilst keeping a feel of translucency and subtly branding the space, Hark Design developed a brand marque treatment applied to windows in soft etched vinyl. Hark also designed and commissioned the key salon signage including managing the City of Sydney DA application.
Mountain Cycle – Rebranding and creative direction
Client: Mountain Cycle
Mountain Cycle (MC) is a Southern California based mountain bike company with a 20 year history in the industry. The brand was restablished in 2008 and Hark Design was appointed as creative director to assist with the MC marketing and brand presence. Projects include creative direction, product development, website development & online store implementation, marketing materials and exhibition stand design.
The Facial Rejuvenation Clinic – Rebranding/repositioning strategy project and initial applications
Client: The Facial Rejuvenation Clinic
Hark Design was engaged in the role of creative director to undertake a brand strategy and repositioning project for The Facial Rejuvenation Clinic. The Clinic were relocating to a new, busy CBD, high street position and were looking to align their brand with their new public presence. Hark Design undertook research and brand analysis to produce recommendations and direction in many areas of the Clinic’s operations – including evolution of identity look and feel, language and messaging tone, spatial information zoning, environment and team uniform style. Some initial deliverables were produced by Hark Design, along with brand guidelines for handover to the Clinic for ongoing application.
It was found that the Clinic’s existing logo was well recognised, however the style used in many of the past brand applications was at odds with the Clinic’s services and the needs of its clients. To evolve the brand to reflect a feeling of warmth, understanding and professionalism Hark introduced a number of elements including a primary ID colour of warm, metallic bronze paired with a friendly and unintimidating photography style.
The image style was complemented by a positive language tone and messaging style – applied across a range of tools and materials.
Simple typography treatments were used as a feature in a number of applications including inside the Clinic’s retail and information space – working as a supporting branding element and an additional way to inform visitors of the Clinic’s services and offerings.
NAB – P&OD Internal Communications Framework
Agency: Imagination (Australia)
Working with the team from Imagination, Kerry played a key role in developing an internal communications framework for the P&OD (human resources) area at NAB (National Australia Bank). Deliverables included the overall creative concept including a graphic identity system created to work within existing NAB design guidelines, printed and electronic collateral, and an interactive toolkit containing a suite of templates and resources for practitioner use.
Praxis Works identity
Client: Praxis Works
Hark have redesigned the identity for Praxis Works, a US-based engineering partnership designing and manufacturing components for OEM clients in the bicycle sector. A key consideration for the logo was the need to incorporate it into the parts and components production (stamp/etch/print on metal), so a clean, simple form was essential.
GTO identity
Client: GTO
Hark Design developed the identity for this this boutique urban clothing brand. The logo needed to reflect the brand’s bike racing origins, and was designed to be used in applications online, in printed collateral and throughout the company’s clothing product range.
Sony Festival of Football
Agency: Jack Morton Worldwide
Identity development for Sony’s ‘Festival of Football’, for brand experience agency Jack Morton Worldwide.
Lab-Gear Junior identity and characters
Client: Lab-Gear
Development and implementation of Lab-Gear’s ‘junior’ brand, including design of fun kiddie-friendly illustrated characters for print and integration onto clothing.
Traderating identity
Client: Marison Corporation
Hark Design developed the identity for traderating.com.au – comprising the logo, plus website styling and layout guides.
‘Stryds’ band logo
Client: Martillo
Logo development for Sydney band ‘Stryds’.
Taylor Productions identity
Client: Taylor Productions
Hark Design worked with Taylor Productions to develop their identity and its initial applications.
