Kevin McKenzie Hair London – identity and application rollout
Client: Kevin McKenzie Hair London
Hark Design was engaged by Kevin McKenzie to undertake the identity development for his new, premier hair salon in Sydney’s CBD. We worked closely with Kevin to design a brand which reflects both his personal style and the business goals of the salon. Sleek, strong, stylish, prestigious – a touch of Knightsbridge in Sydney.
The salon’s appointment cards, price lists and marketing postcards reflect the salon’s modern, sophisticated style. Glamorous glossy black and silver bags were developed for product purchases and salon gifts.
The salon is surrounded by large, luxurious glass panels. To provide a sense of privacy for clients, whilst keeping a feel of translucency and subtly branding the space, Hark Design developed a brand marque treatment applied to windows in soft etched vinyl. Hark also designed and commissioned the key salon signage including managing the City of Sydney DA application.
HydroCon identity
Client: HydroCon Australasia Pty Ltd
Hark Design undertook a rebranding project for HydroCon Australasia. A redesign of the existing company logo was completed, along with development of a new visual language, ensuring the nature and quality of the company’s products and services were reflected in its visual identity and resulting marketing material.
OPTALERT Fatigue Risk Profiler Graphic User Interface
Client: OPTALERT Pty Ltd
Hark Design worked with OPTALERT to create the design concept for their ‘Fatigue Risk Profiler’ graphic user interface.
The OPTALERT Fatigue Risk Profiler IRIS (Individual Risk Indicator System), shown above, was developed to allow users (eg. managers and control room operators) to readily identify and monitor the fatigue risk profile of many subjects (vehicle drivers using the OPTALERT Alertness Monitoring System) concurrently.
A number of other information display styles were designed as part of the OPTALERT Fatigue Risk Profiler reporting tool set.
Danni Robinson Design identity
Client: Danni Robinson Design
Identity development for Interior Stylist Danni Robinson, along with design of stationery items.
Volkswagen Group Australia ‘Chullora Let’s Go!’ logo
Client: Martillo Design + Project Management
Hark Design created Volkswagen Group Australia’s ‘Chullora Let’s Go!’ identity for Martillo Design + Project Management. The logo will be used in internal company communications relating to Volkswagen Group Australia’s relocation to new facilities in Chullora.
Artful Pastry identity
Logo and business card for Artful Pastry.
Praxis Works identity
Client: Praxis Works
Hark redesigned the identity for Praxis Works, a US-based engineering partnership designing and manufacturing components for OEM clients in the bicycle sector. A key consideration for the logo was the need to incorporate it into the parts and components production (stamp/etch/print on metal), so a clean, simple form was essential.
Mountain Cycle – rebranding and creative direction
Client: Mountain Cycle
Gerard of Hark Design was appointed as creative director (2009-Dec 2011) to assist with Mountain Cycle marketing and brand presence. Projects included creative direction, product development, website development & online store implementation, marketing materials and exhibition stand design.
The Facial Rejuvenation Clinic – rebranding/repositioning strategy project and initial applications
Client: The Facial Rejuvenation Clinic
Hark Design was engaged in the role of creative director to undertake a brand strategy and repositioning project for The Facial Rejuvenation Clinic. The Clinic were relocating to a new, busy CBD, high street position and were looking to align their brand with their new public presence. Hark Design undertook research and brand analysis to produce recommendations and direction in many areas of the Clinic’s operations – including evolution of identity look and feel, language and messaging tone, spatial information zoning, environment and team uniform style. Some initial deliverables were produced by Hark Design, along with brand guidelines for handover to the Clinic for ongoing application.
It was found that the Clinic’s existing logo was well recognised, however the graphic style used in many of the past brand applications was at odds with the Clinic’s services and the needs of its clients. To evolve the brand to reflect a feeling of warmth, understanding and professionalism Hark introduced a number of elements including a primary ID colour of warm, metallic bronze paired with a friendly and unintimidating photography style.
The image style was complemented by a positive language tone and messaging style – applied across a range of tools and materials.
Simple typography treatments were used as a feature in a number of applications including inside the Clinic’s retail and information space – working as a supporting branding element and an additional way to inform visitors of the Clinic’s services and offerings.
NAB – P&OD Internal Communications Framework
Agency: Imagination (Australia)
Working with the team from Imagination, Kerry played a key role in developing an internal communications framework for the P&OD (human resources) area at NAB (National Australia Bank). Deliverables included the overall creative concept including a graphic identity system created to work within existing NAB design guidelines, printed and electronic collateral, and an interactive toolkit containing a suite of templates and resources for practitioner use.
GTO identity
Client: GTO
Hark Design developed the identity for this this boutique urban clothing brand. The logo needed to reflect the brand’s bike racing origins, and was designed to be used in applications online, in printed collateral and throughout the company’s clothing product range.
‘Stryds’ band logo
Client: Martillo Design + Project Management
Logo development for Sydney band ‘Stryds’.
Taylor Productions identity
Client: Taylor Productions
Hark Design worked with Taylor Productions to develop their identity and its initial applications.
Traderating identity
Client: Marison Corporation
Hark Design developed the identity for traderating.com.au – comprising the logo, plus website styling and layout guides.
Lab-Gear Junior identity and characters
Client: Lab-Gear
Development and implementation of Lab-Gear’s ‘junior’ brand, including design of fun kiddie-friendly illustrated characters for print and integration onto clothing.