As part of various projects undertaken for Mountain Cycle, Hark Design designed the branding identity that has been used across the Mountain Cycle product line.

The design language developed is unusually clean, in a market saturated with loud ‘now’ graphic styles. The existing main logo typeface has been modified and deployed as a strong, bold graphic element and the original 20 year old ‘shock wave graphic’ was reworked and utilised extensively throughout all the branding.

A new clean, race inspired, GT stripe motif was then incorporated with logo placements has been employed to create a unique and timeless appeal that can be applied to all aspects to the product range and brand as a whole.

Photography: Dave Le Creative